Switch & Roy is a cross-disciplinary studio designing brand, motion, and experiential work for the cultural and creative economies of South Asia.

Founded by NID alumni Saurav Roy and Upasana Nattoji Roy, our work spans brand identities for Indian institutions and consumer brands, title sequences for streaming and broadcast, and identities for cultural festivals, museums, and place-based projects. We've designed for Netflix, Amazon Prime, Serendipity Arts Festival, SELCO Foundation, the Indian Institute of Management Bangalore, the Indian Music Experience Museum, and Jaipur Rugs.

The studio operates from Goa as two collaborative practices — Switch (motion, story, performance) and Roy.Studio (brand, place, identity) — that share a belief that good design is anchored in people, place, and culture.