Branding for Mool: Kitchen & Bar, Mumbai.

Located in Fort, Mumbai, Mool is a celebration of the creativity and dedication of home chefs from across India. The Mool team journeyed through the country, discovering, documenting, and sharing iconic recipes from home kitchens.

The name “Mool” means “origin” in Sanskrit, reflecting the brand’s connection to its roots. The brand’s identity is centered around a colon, symbolizing its link to home chefs. This colon also serves as a versatile graphic element, seamlessly integrating the logo with other brand extensions like events and formats.

As part of the brand toolkit, we created a book that captures the stories of these home chefs, that was further complemented by social media content from the mool team that includes videos and behind-the-scenes glimpses into their kitchens.