Brand Identity
Adopt
Adopt helps create the world's most advanced networks. Their products and solutions are at the cutting edge of innovation, helping create a seamless network for an increasingly interconnected world. With AI, Advanced Cloud & Data Analytics, they create infallible networks for governments, telecom providers, IPs & Enterprises.
We conducted a three-day Brand Builder Workshop with the founders to identify the core values, purpose and drivers of the organisation. We helped build the brand from the ground up - from the identity to product development and marketing communications.
The Adopt Logo is derived from a combination of a mandala
and the infinity symbol. The logo symbolises the brand’s core
purpose of seamless communication and signals the origin
as a proudly made-in-India brand.
The vision that emerged is to create the first truly global Indian technology brand with products
and solutions designed in India and made for the world.
A comprehensive identity guideline was developed which created a distinct look for the brand across all communication touchpoint.
The identity was extended across to product graphics, panels and packaging design - creating a seamless brand across all key customer touch points.
Product Documentation & Adopt Universal language - an Information Design system was developed for usage across all product communication. From product documentation to catalogues, it allows for a balance between consistency & flexibility of communication.
