About

The future is now.
And it’s no longer business as usual.

We need a better way of looking at our world. Design has the ability to bring in a human perspective to brands, businesses and organisations and create the groundwork for innovation. We work with passionate people who want to create a difference and maybe along the way help shape a better world.

We work with ambitious and innovative brands, businesses and studios to collaborate, create and deliver innovation for our new world.

Get in touch. Write to us at hello@roy.studio

Practise Areas

Design-led Innovation

To drive innovation we work closely with funded startups on the business model outwards. The focus is to enable new way of looking at the business that is driven across the entire brand. It shifts the focus from surface level changes to lasting change within the entire brand structure.

The result: creating value within the entire ecosystem – not just for the brand but also for social and cultural landscape it occupies.

Placebranding

Placemaking is a multi-faceted approach to the planning, design and management of public spaces. We work with architectural, projects and management team to help deliver an integrated environment that takes into account aspirations and needs of its users. Our role is to ensure that perception & expectation of the brand and its spatial experience are in sync.

Through specialized programs like mapping, destinations, wayfinding & building narratives, we create value for all the stakeholders – the owners, the community and the users.

Identity & Culture

Today more than ever, developing & managing a strong identity and culture for an organisation is key to its survival. Both need to be designed in a way that creates a blueprint for the future. We work with organizations to discover, define and codify their culture and create an identity that reflects this across all facets.

Internally an identity system is the DNA of the organization – ensuring that everyone is aligned around its core purpose and values.  Externally the identity ensures a consistent and clear communication to its stakeholders.

Reinvention

The rapid pace of change today means organisations have to reinvent themselves. We work with ambitious teams who are looking at changing the way they operate, rather than trying to maintain status quo. Whether its in response to disruption in the industry or making sense of the new normal, design brings in a humanistic approach to these new paths.

Princples

Saurav Roy
A graduate of National Institute of Design, Saurav Roy has over 17 years of experience in branding & design programs. As design director for Idea Spice Design - www.ideaspice.com for 17 years - he steered design programs and helped set up the India office. With extensive experience in working with retail centres, real estate and startups, he set up Roy Studio to focus on specialized design programs.

He is also the co-founder of www.knotandtuft.com - a design platform that brings designers together to create handmade carpets. He is also the co-founder of halffry - www.halffry.in a monthly platform that brings creators from various fields to talk about their process and their passion.

Upasana Nattoji Roy
A graduate of National Institute of Design & a trained Bharatnatyam dancer Upasana Nattoji Roy has extensive background in crafting stories for brands. She is also the founder of SWITCH! - a specialized studio operating at the confluence of art, design and culture. She also brings in experience of over a decade in television in India and Middle East.

Upasana is also a co-founder of halffry - a monthly platform that brings creators from various fields to talk about their process and their passion

We work with ambitious and innovative brands, businesses and studios to collaborate, create and deliver innovation for our new world.

Get in touch. Write to us at hello@roy.studio